Dry bleached hair: why? Causes and treatments
Before talking about why hair that is bleached appears drier and more brittle, it is necessary to make a fundamental clarification: DRY hair is not RUINED hair.
Dryness of the hair is often mistakenly interpreted as irreversible damage but, fortunately, study and experience have confirmed that with the right treatments it is largely possible to remedy it.
Bleaching the hair with lightening products first of all removes the pigment, which will inevitably also lead to a loss of water from the hair structure.
How, then, to restore the hydration to the hair that is lost in the bleaching phase?
Fortunately, in these cases, the reconstruction treatment that deeply rehydrates the hair comes in handy.
It is not a pre-set compound but an emulsion that is prepared on the spot and which can include vitamin E (powerful antioxidant), proteins (which give structure) and, indeed, a moisturizing blend.
Depending on the dryness of the hair, the reconstruction treatment is prepared and mixed to measure, so as to be totally personalized on the basis of the real needs of the person who will benefit from it.
After a bleaching service it is therefore of fundamental importance to rely on a professional to go and rehydrate the hair and keep it healthy, strong and aesthetically perfect.
